Sales and marketing basics

Having completed this study unit • You know the principles of marketing and understand modern marketing thinking. • You know the tasks of marketing in a company, target group thinking and factors influencing consumer behavior. • You understand the role of marketing as a success factor of a company and can make justified choices of marketing tools in different business situations in a company. • You understand the marketing mix and responsible marketing practices. • You are able to identify the stages of sales process and are able describe the factors affecting the sales effectiveness • You are able to put marketing and sales theories into practice.