Sales and marketing

Having completed this study unit 

• You know the principles of marketing and understand modern marketing thinking. 

• You know the tasks of marketing in a company, target group thinking and factors influencing consumer behavior. 

• You understand the role of marketing as a success factor of a company and can make justified choices of marketing tools in different business situations in a company. 

• You understand the marketing mix and responsible marketing practices. 

• You are able to identify the stages of sales process and are able describe the factors affecting the sales effectiveness 

• You are able to put marketing and sales theories into practice. 

• Marketing thinking 
• Segmentation 
• Company´s external and internal operation environment 
• Marketing mix 
• Marketing tools 
• Responsible marketing